Jul 22, 2021
Hospitality has notoriously low profit margins, so it can
be hard to justify spending money (and time) promoting your
business. But in this ultra-competitive age, it's a necessity in
order to stay in the public eye.
In
this special bonus episode of ExtraVirgin Food &
Travel Podcast, with Brooke Burns, owner of Savannah PR and one of Australia's most experienced hospitality PR
professionals, we look at the options of DIY and low-cost solutions
to publicising your hospitality business.
Brooke has kindly shared her extensive
knowledge, and she and Natascha discuss the following:
*
Branding
*
Websites
* How
to do your own social media
* Are
phone photos good enough?
*
Approaching the media - print and online
*
What makes a solid story
*
Should you consider paying for content?
* Is
influencer marketing worth the investment? How much does
it cost, and how do you choose the right
one?
* How
to deal with negative reviews
*
What paid PR can and can't do for your business and how to
measure success and more.
Brooke also has her own PR podcast The PR
Pod which, while it's
aimed at PR Professionals, has plenty more useful tips you can
apply to your business.
This is a particularly practical and
value-packed podcast, especially for hospitality venues, whether
you're a cafe owner, restaurateur, bar or caterer.